Nestled atop a picturesque cliff in La Libertad, El Salvador, Atami Escape Resort isn’t just a hospitality venue—it’s a cornerstone of community and cherished retreat. The resort pays homage to the founders’ family values, even adopting its name from a Japanese city. Boasting beachfront access and the acclaimed Pelicanos restaurant, Atami has earned a reputation as a favorite destination among locals and returning Salvadorans.
As a focal point of the community, the family behind its administration has a rich history of supporting local institutions, including schools and churches. The resort’s workforce, comprising over 50 employees, largely consists of community members, fostering a strong sense of loyalty and camaraderie within the establishment. This deep-rooted connection underscores Atami’s commitment to local impact and presents ample opportunities for future growth.
The Challenge: Pursuing Growth
In their quest to balance industry trends with their community-focused ethos, Atami’s management, under the leadership of Director of Operations Edwin Velásquez, sought expert guidance to fuel their expansion ambitions. Without a clear plan and access to essential data, they risked overlooking valuable opportunities. By enrolling in the Bpeace Travel Maximizer program, the company’s leaders aimed to develop a strategic growth plan grounded in thorough market analysis, enabling informed decisions and driving sustainable growth.
The Bpeace Approach
Teaming up with volunteer expert Bryce Caster, a seasoned hospitality consultant, Atami explored avenues for growth. During Bryce’s visit to El Salvador in August 2023, the group toured Surf City and nearby development projects, refining Atami’s expansion plans.
Atami’s vast land presented numerous growth opportunities. With Bryce, they identified target markets and financial goals, discussing options like building apartment towers and creating a new hotel brand. They also explored expanding the current infrastructure and constructing a convention center to attract corporate events and boost revenue year-round.
With Bryce’s guidance, the team crafted a practical yet ambitious plan for Atami’s evolution over the next decade, focusing on market analysis, brand development, and infrastructure.
The Outcome: Guidance for the Future
Equipped with a clear vision for expansion, Atami is now poised to progress. Bryce provided invaluable advice on costs, projections, and long-term strategies, enabling the team to make informed decisions. This strategic growth plan not only positions Atami for success but also holds the potential to significantly impact job creation and bolster the local community’s economic vitality.
