GO-TO-MARKET EXPERT FOR GUATEMALAN SMALL BUSINESS IN THE FOOD MANUFACTURING INDUSTRY
The focus of this project will be on the cocktail garnish product line for a premium Guatemalan producer. The business is seeking to expand into the U.S. market with a distinctive product line, aiming to transition from a niche nostalgic market to a broader audience of mixologists, bartenders, and cocktail enthusiasts. Leverage your Go-To-Market strategy experience to help this business successfully launch its cocktail garnishes in the U.S. market, positioning.
You will use your experience to consult on:
- Go-To-Market Strategy Development: Assist in creating a Go-To-Market strategy that aligns with the company’s growth goals and identifies key target audiences, and a successful product launch in new or competitive markets.
- Distribution and Sales Channels: Provide guidance on building effective distribution and sales strategies, including partnerships with distributors, online platforms, and retail outlets.
- Market Research and Competitor Analysis: Guide market research efforts to understand target customers, competitors, and market trends.
- Product Positioning and Messaging: Help the business refine its product messaging and positioning to resonate with the target audience, differentiating it from competitors and highlighting unique value propositions.
- Scaling the Business: Assist in developing a roadmap for scaling market presence, incorporating key performance indicators (KPIs) and feedback mechanisms.
- Digital Presence: Offer insights into enhancing the company’s digital presence, including website optimization, social media engagement, and online marketing strategies.
Volunteer Skills:
- Experience in developing Go-To-Market strategies.
- Skilled in market research and analysis to identify customer segments, assess competitors, and inform strategic decisions.
- Background in consulting for small businesses, with the ability to identify core challenges, refine a scope of project, and facilitate progress within a structured framework.
- Excellent communication skills to collaborate effectively and provide actionable, results-driven recommendations.
Anticipated Start: This activity is expected to begin in December 2024 – January 2025
Volunteer Commitment: Approximately 40 hours over 2 to 3 months
Type of Volunteer: Remote or Travel Skillanthropist
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