ADVISE CENTRAL AMERICAN BUSINESSES ON SALES STRATEGY AND PROCESSES

You will use your experience to advise a Salvadoran or Guatemalan business in one or more of the following areas:

• Understanding the Market: Guide market research and analysis to identify and understand target customers, competitors, market opportunities, and the company’s current position in the market.
• Sales Plan: Evaluate current sales and distribution processes and assist in developing a strategic and tactical sales plan and sales projections in line with market opportunities.
• Sales Team Management: Recommend best practices and essential tools to enhance sales team performance including KPI tracking, incentivized compensation, and sales staff training.
• Distribution Network: Analyze current distribution network efficiency and advise on improved distributor relationship management, goal alignment, negotiation of terms, and communication.

Volunteer Skills Needed:

• Extensive experience in developing and optimizing sales and distribution strategies.
• Proficiency in guiding market and competitor analyzes to inform strategic planning and sales projections.
• Expertise in managing and training sales teams, including implementing best practices for KPI tracking, incentivized compensation, and staff development.
• Deep understanding of distributor management best practices, including initiating and optimizing distributor relationships.
• Experience in developing standardized models and key performance indicators for expanding products into international markets and ensuring profitability.
• Experience in the food industry strongly preferred, ideally with products common in Central America such as coffee and “nostalgic” products.
• Experience consulting for small businesses, including the ability to identify core challenges, refine a scope of project, lead discussions to progress along defined scope.
• Excellent communication skills to work collaboratively and provide clear and actionable recommendations.

Anticipated Start: This activity is expected to begin in August, September, or October 2024

Volunteer Commitment: Approximately 40 hours over 2 to 3 months

Type of Volunteer: Remote or Travel Skillanthropist