GROWTH STRATEGY EXPERT FOR GUATEMALAN SMALL BUSINESS IN THE HEALTH SUPPLEMENT INDUSTRY

You will use your experience to consult in one or more of the following areas:

• Market Research Guidance: Assist the company in understanding regional market demand by identifying key sectors and conducting targeted assessments. This support will enable the company to refine its growth strategy based on data-driven insights.
• Strategy Market Entry Planning: Advise the company on building a market entry framework that clarifies its positioning and client targeting in a chosen priority market.

Service Customization Recommendations: Based on identified market needs, help the company understand how to modify its service offerings or pricing to suit local preferences, ensuring relevance and alignment with regional demands.You will use your experience to consult in one or more of the following areas:

• Market Research Guidance: Assist them in understanding demand trends in both the Guatemalan and the U.S. markets. This includes analyzing consumer health concerns, identifying product preferences, and evaluating the competitive landscape.
• Export Market Entry Strategy: Support creating a market entry plan for the U.S. This will involve advising on positioning, branding, and distribution strategies to ensure success in a highly competitive market. Additionally, provide guidance on leveraging Amazon as a primary sales platform, covering compliance requirements, marketing approaches, and operational best practices to optimize their presence and performance.
• Product Development and Expansion: Offer strategic recommendations for introducing new product lines that align with market demands in Guatemala and the U.S. This includes collaborating with them to refine pricing strategies, enhance product packaging, and communicating the health benefits of their offerings effectively.

Volunteer Skills:

• Experience in market research and strategic planning, particularly in consumer goods or health and wellness industries.
• Expertise in export market entry, with knowledge of e-commerce platforms like Amazon, compliance requirements, and effective digital marketing.
• A background in consulting for small businesses, with the ability to identify core challenges, refine a scope of project, and facilitate progress within a structured framework.
• Strong communication skills to work collaboratively and provide clear, actionable recommendations

Estimated Dates: Start in January 2025

Volunteer Commitment: Approximately 40 hours over 2 to 3 months

Type of Volunteer: Remote or Travel Skillanthropist