MEAT INDUSTRY MARKETING STRATEGIST

Help a Salvadoran meat importer strengthen their marketing strategy to optimize B2B and B2C reach in alignment with business strategy.

You will use your experience to:

Collaborate with the leadership team to identify key areas for strengthening marketing efforts and develop a strategic roadmap aligned with business objectives.
Evaluate the current marketing workflow and operations, providing guidance on optimizing processes to increase campaign efficiency and impact.
Share best practices in pricing strategy and value-based marketing to enhance customer appeal and operational consistency.
Advise the business on conducting a competitive analysis, offering insights to refine market positioning and differentiate within the meat industry.

Volunteer Skills:

Extensive experience in crafting and executing targeted marketing strategies that align with business objectives, ideally within the meat industry, to drive brand awareness and increase market share.
Proficient in conducting comprehensive market and competitive analyses to identify consumer trends, competitive advantages, and opportunities for differentiation, ensuring a strong positioning in the marketplace.
Strong capability in assessing current marketing workflows, identifying inefficiencies, and recommending process improvements to enhance campaign effectiveness and streamline operations for better results.
Skilled in developing and implementing pricing models that reflect customer demand and market conditions while ensuring profitability, helping to optimize revenue streams.
Experienced in leading organizational change initiatives within marketing teams, with a proven track record of communicating process improvements, securing employee buy-in, and facilitating smooth transitions throughout the implementation phase.