OPEN CALL FOR GO-TO-MARKET EXPERTS

Use your expertise to help a Central American business evaluate new markets and devise a strategy for market entry.

You will use your experience to advise a Salvadoran or Guatemalan business in one or more of the following areas:

Understanding the Market: Guide a comprehensive analysis of potential target markets to understand market dynamics, the competitive landscape, prices, and market trends and assist in defining and profiling target audiences (demographics, preferences, cultural nuances).
Market Entry Strategy – Positioning: Review current branding, messaging, and pricing and develop a strategy and plan to adjust based on market expectations and competition, leveraging identified competitive advantages.
Market Entry Strategy – Partnering: Evaluate and develop strategies for establishing and maintaining partnerships and distribution channels with reliable brokers, wholesalers, distributors, retailers, or online platforms as relevant for the market.

Volunteer Skills Needed:

Proven track record of successfully guiding food & beverage businesses through market entry processes, particularly into the U.S. market.
Solid understanding of global markets, consumer behaviors, and market trends, with the ability to tailor strategies to different market dynamics.
Expertise in developing and executing market entry strategies, including branding, messaging, pricing, and leveraging competitive advantages.
Extensive knowledge of various distribution channels in the food industry, including retail partnerships and e-commerce.
Experience identifying, establishing and maintaining partnerships with reliable brokers, wholesalers, distributors, retailers, or online sales platforms.
Prior experience with food products common in Central America preferred, such as coffee and “nostalgic” products.
Experience consulting for small businesses, including the ability to identify core challenges, refine a scope of project, and lead discussions to progress along defined scope.
Excellent communication skills to work collaboratively and provide clear and actionable recommendations.

Anticipated Start: This activity is expected to begin in September, October, or November 2024