El Salvador

Despite its domestic success, Grupo JOMI faced challenges in expanding internationally, particularly in the competitive U.S. market. Key challenges included formulating a clear strategy for international expansion, navigating regulatory requirements for product registrations in export markets, and effectively marketing and selling products abroad. The company recognized the need for expert guidance to overcome these hurdles and capitalize on the opportunity to expand its reach.

Nestled atop a picturesque cliff in La Libertad, El Salvador, Atami Escape Resort isn’t just a hospitality venue—it’s a cornerstone of community and cherished retreat. Led by Francisco Beneke, the resort pays homage to family values, even adopting its name from a Japanese city.